McDonald’s new strategy, World Cup marketing, and creative pricing
Plus, a new THC beverage test at Logan’s Roadhouse
June 8, 2026
On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss the latest restaurant industry news, including McDonald’s new corporate strategy, the World Cup’s plentiful promotions, and how brands are strategically leveraging pricing in their marketing. First up is McDonald’s, which announced its new McDonald’s Next corporate strategy that emphasizes operational efficiency and hospitality. Alicia details what exactly this means before she and Sam discuss how the strategy fits into the broader industry push toward operational excellence and what it could look like for the No. 1 restaurant brand in the world. Next they dive into the World Cup, which kicks off this week and could be a boon to restaurant companies looking for a marketing win. Learn more about how some bigger chains are riding the World Cup’s coattails — and how it could help reshape the summer for many brands. That leads naturally into a conversation on recent restaurant marketing efforts — particularly those centered around pricing. Alicia recently wrote a story about how restaurants are marketing to families through strategic pricing initiatives, and she and Sam talk about pricing in general and how companies are getting creative with their prices to attract young consumers. Finally, in the Quick Fire portion of the episode, Sam and Alicia discuss recent headlines about the retirement of Yum Brands’ influential COO, the struggles at Shake Shack, and the new THC beverage test at Logan’s Roadhouse.
For more on these stories:
McDonald’s next evolution includes menu, service and technology upgradesRestaurant chains kick off a World Cup marketing barrageRestaurant chains are turning their attention to families
About the Authors
Sam Oches
Editor in Chief
Sam Oches is an award-winning Editorial Director with Informa Connect Foodservice and editor in chief of Nation's Restaurant News and Restaurant Hospitality. A graduate of the E.W. Scripps School of Journalism at Ohio University in Athens, Ohio, Sam previously served as Editorial Director of Food News Media, publisher of QSR and FSR magazines. He’s a past president of the International Foodservice Editorial Council (IFEC) and a past board member with the American Society of Business Publication Editors (ASBPE). His foodservice insights have been shared in national media outlets such as the New York Times, USA Today, National Public Radio, and CNBC. He lives in Columbus, Ohio, with his wife and three kids.
Alicia Kelso
Executive Editor, Nation's Restaurant News
Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com, and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America, and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.
Follow her on TikTok @aliciakelso
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