A look at restaurant chains’ World Cup promotions
June 9, 2026
The FIFA Men’s World Cup kicks off next week with matches in the United States, Mexico and Canada from June 11 through July 19. This is the first time the world’s most-watched sporting event will take place on U.S. soil since 1994 and, unsurprisingly, brands are going all out to capture the massive spending potential tied to the tournament.
Unsurprisingly, restaurant chains across segments are vying to be top of mind. Here’s a look at some FIFA Men’s World Cup promotions from some of the largest restaurant chains.
About the Author
Alicia Kelso
Executive Editor, Nation's Restaurant News
Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com, and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America, and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.
Follow her on TikTok @aliciakelso
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