Privacy Policy

Last updated December 9, 2025

This privacy notice for NEREST CO., LLC (doing business as Northeast Restaurant Group) ("Northeast Restaurant Group," "we," "us," or "our") describes how and why we may collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:

• Visit our website at nerest.com, or any website of ours that links to this privacy notice.
• Submit one of our forms (for example, “Request More Info,” “Sell My Restaurant,” “Contact Us,” or NDA forms).
• Engage with us in other related ways, including any sales, marketing, or events.

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at [email protected].

Table of Contents

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, submit one of our forms, express an interest in obtaining information about us or our listings, or otherwise contact us (for example, by email or phone).

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services and the choices you make. The personal information we collect may include the following:

• Names
• Phone numbers
• Email addresses
• Mailing addresses
• Company or business information you choose to provide
• Information about restaurants you own, manage, or inquire about

Sensitive Information. We do not intentionally collect or request sensitive personal information such as government identification numbers, health information, or financial account details through our standard forms. If you choose to include such information in free-text fields, we will process it only as necessary to handle your request.

Social Media Login Data. We may provide you with the option to register with us using your existing social media account details (for example, Google or Facebook). If you choose to register in this way, we will collect the information described in the section called "HOW DO WE HANDLE YOUR SOCIAL LOGINS?" below.

All personal information that you provide to us must be true, complete, and accurate, and you should notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your IP address and browser/device details — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country or approximate location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. See Section 4 for more details.

The information we collect can include:

Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings, and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take), device event information (such as system activity, error reports, and hardware settings).

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
• To respond to inquiries and provide our brokerage services. For example, when you inquire about a listing, complete an NDA, or ask us to evaluate your restaurant, we use the information you provide to respond and follow up.
• To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. See Section 9.
• To deliver targeted communications. We may process your information to develop and display content (including email campaigns) that is tailored to your interests and location.
• To evaluate and improve our Services, products, marketing, and your experience. We may process your information to identify usage trends, determine the effectiveness of our promotional campaigns, and improve our Services.
• For security and fraud prevention. We may process your information as part of efforts to keep our Services safe and secure (for example, monitoring for suspicious activity and abuse of forms).
• To comply with our legal obligations. We may process your information to comply with applicable laws, respond to legal requests, and exercise or defend legal claims.

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations and with specific categories of third parties.

We may need to share your personal information in the following situations:

• Service Providers and Vendors. We may share your information with third-party service providers who perform services for us or on our behalf and require access to such information to do that work. Examples include:
  • Customer relationship management (CRM) providers;
  • Email and marketing platforms;
  • Analytics and reporting providers;
  • Website hosting, security, and infrastructure providers.
  These providers are only authorized to use your information as necessary to provide services to us.
• Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Legal Obligations. We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or subpoena.
• Protection of Rights. We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, and illegal activities.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We use cookies and similar tracking technologies to operate our site and better understand how it is used.

We may use cookies and similar tracking technologies (such as web beacons and pixels) to access or store information. For example, cookies may be used for:

• Remembering your preferences;
• Helping protect our forms from abuse and spam;
• Measuring traffic and usage patterns on our site;
• Supporting certain features, such as saved form information.

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies or reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services.

5. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

In Short: If you choose to register or log in using a social media account, we may receive certain information about you from that provider.

Our Services may offer you the ability to register and log in using your third-party social media account details (for example, Google). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile information we receive may vary depending on the provider, but will often include your name and email address and may include other information you choose to make public.

We will use the information we receive only for the purposes that are described in this privacy notice or that are otherwise made clear to you when you connect your account. We do not control and are not responsible for other uses of your personal information by your social media provider. We recommend that you review their privacy notice to understand how they collect, use, and share your personal information, and how you can set your privacy preferences on their services.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us to keep your personal information for longer than the period of time in which we have a business need to do so.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information is stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. As a result, we cannot promise or guarantee that unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

8. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at [email protected].

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You may review, change, or request deletion of your personal information, subject to applicable law.

Depending on your location and applicable law, you may have the right to:

• Request access to the personal information we hold about you;
• Request correction or update of inaccurate or incomplete personal information;
• Request deletion of your personal information;
• Object to or request restriction of certain processing of your personal information;
• Withdraw consent where we rely on your consent to process your information.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority.

Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent by contacting us at [email protected]. This will not affect the lawfulness of processing prior to withdrawal.

Opting out of marketing communications: You can unsubscribe from our marketing and promotional communications at any time by clicking the unsubscribe link in the emails that we send or by contacting us at [email protected]. You may still receive non-marketing communications, such as those related to your account or transactions.

Cookies and similar technologies: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies or reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services.

If you have questions or comments about your privacy rights, you may email us at [email protected].

10. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this time, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will update this privacy notice to tell you about that practice.

11. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: Yes. If you are a resident of California, you may have additional rights under California law.

California Civil Code Section 1798.83, also known as the “Shine the Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information below and include the email address associated with your account and a statement that you reside in California. We will make reasonable efforts to ensure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from all our systems (for example, backups).

CCPA Privacy Notice

The California Code of Regulations defines a “resident” as:

1. Every individual who is in the State of California for other than a temporary or transitory purpose; and
2. Every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purpose.

All other individuals are defined as “non-residents.” If this definition of “resident” applies to you, we must adhere to certain rights and obligations regarding your personal information.

What categories of personal information do we collect?

We have collected the following categories of personal information in the past twelve (12) months:

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:

• Receiving help through our customer support channels;
• Participation in customer surveys or feedback;
• Facilitation of our Services and responding to your inquiries.

How do we use and share your personal information?

More information about our data collection and sharing practices can be found in this privacy notice, particularly in Sections 2, 3, and 4.

You may contact us by email at [email protected], or by referring to the contact details at the bottom of this document.

Will your information be shared with anyone else?

We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Each service provider is a for-profit entity that processes the information on our behalf.

We do not sell personal information, and we have not sold personal information in the preceding twelve (12) months. We also have not shared personal information for cross-context behavioral advertising.

Your rights with respect to your personal data

Right to request deletion of the data — Request to delete

You can ask for the deletion of your personal information. If you ask us to delete your personal information, we will respect your request and delete your personal information, subject to certain exceptions provided by law (such as our need to comply with legal obligations).

Right to be informed — Request to know

Depending on the circumstances, you have a right to know:

• Whether we collect and use your personal information;
• The categories of personal information that we collect;
• The purposes for which the collected personal information is used;
• Whether we sell or share your personal information;
• The categories of personal information that we sold or disclosed for a business purpose;
• The categories of third parties to whom the personal information was sold or disclosed; and
• The business or commercial purpose for collecting or selling personal information.

In accordance with applicable law, we are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request.

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

We will not discriminate against you if you exercise your privacy rights. This includes not denying you goods or services, not charging you different prices or rates, and not providing you a different level or quality of goods or services.

Verification process

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have information. These verification efforts may require us to ask you to provide information so that we can match it with information you have previously provided us. We will only use personal information provided in your request to verify your identity or authority to make the request.

Other privacy rights

• You may object to the processing of your personal information.
• You may request correction of your personal data if it is incorrect or no longer relevant, or ask to restrict processing of the information.
• You can designate an authorized agent to make a request on your behalf.

To exercise these rights, you can contact us by email at [email protected], or by using the contact details in Section 13. If you have a complaint about how we handle your data, we would like to hear from you.

12. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated “Last updated” date at the top of this page, and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy notice periodically to stay informed about how we are protecting your information.

13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at [email protected] or by post to:

NEREST CO., LLC
90 Canal Street, 4th Floor
Boston, MA 02114
United States

14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country or state, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please contact us at [email protected].

This privacy notice is provided for informational purposes and does not constitute legal advice. You should consult with your legal counsel to ensure that this notice meets your specific regulatory requirements.