Cracker Barrel, pizza market share, Habit Burger wraps

• Family Dining

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June 11, 2026

Customers are coming back to Cracker Barrel faster than expected following its logo blow-up last year. Same-store sales at the chain fell 2.6% last quarter, and traffic was down 6.7%, both of which were major improvements over the previous quarter. Executives credited better operations and a steady drip of new and returning menu items for the growth. The positive trend prompted Cracker Barrel to raise its revenue forecast for the year. Investors were also impressed, pushing the chain’s stock up more than 26% on Wednesday. 

Pizza Hut has lost share to Domino’s in recent years and has also likely been impacted by third-party delivery, which has leveled the playing field in a space where pizza used to have a major convenience advantage. Another perhaps surprising factor may be eroding the pizza giant’s market share and that is c-store giant Casey’s. In a recent note, Bank of America outlines the significant geographic overlap between Casey’s and Pizza Hut, adding that the former is likely stealing sales. Casey’s launched pizza in 1984 and touts itself as the fifth largest pizza chain in the country with over $1.5 billion in sales. The bank also states that Casey’s has an advantage from its breadth of offerings; the c-store can offset persistent food pressures with high fuel margins, for example. 

The Habit Burger & Grill is jumping into the competitive wraps category, with three new Gotta Habit Wraps that are cooked to order and each priced at $5. They include the BBQ Chicken Wrap, Chicken Caesar Wrap, and Avocado Ranch Chicken Wrap. The company is taking aim at its peers with its $5 pricepoint, calling out the “$20 lunch world.” The wraps are also available as part of the $10 Gotta Habit Box deal, along with fries and a drink. 

Get all the headlines in today’s Restaurant Daily podcast.

About the Authors

Leigh Anne Zinsmeister

Managing Editor

Leigh Anne Zinsmeister is a managing editor for Informa’s Foodservices Vertical, specifically Nation’s Restaurant News, Restaurant Hospitality, and Foodservice Director.  Leigh Anne works on all of the brands’ special reports, including Nation’s Restaurant News’ annual Top 500 report and Restaurant Hospitality’s Best Cocktails and Best Sandwiches contests. She also manages the group’s digital engagement team, and was the managing editor for Supermarket News until December 2024.

Leigh Anne lives in New York City, but also claims Phoenix, Dallas and Cleveland as hometowns. Leigh Anne holds a bachelor’s degree in print journalism from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, where she also studied European history. 

Email Leigh Anne at [email protected] 

Leigh Anne Zinsmeister’s experience: 

• Group Managing Editor, Informa’s Foodservices Vertical (Aug. 2021-present)

• Group Content Manager, Informa Restaurant and Food Group (Feb. 2020-Aug. 2021)

• Digital Content Manager, Informa Restaurant and Food Group (April 2018-Feb. 2020)

• Digital Content Producer, Informa Restaurant and Food Group (June 2016-April 2018)

• Community Moderator, Mail Online (March 2014-June 2016)

• Wire Editor, Gannett’s Phoenix Design studio (The Arizona Republic, The Reno Gazette-Journal, The Statesman Journal, The Great Falls Tribune, The Visalia Times-Delta, The Tulare Advance Register, The Salinas Californian, The St. George Spectrum, The Desert Sun, The Coloradoan) (Jan. 2012-March 2014)

Group Managing Editor, Informa’s Foodservices Vertical (Aug. 2021-present)

Group Content Manager, Informa Restaurant and Food Group (Feb. 2020-Aug. 2021)

Digital Content Manager, Informa Restaurant and Food Group (April 2018-Feb. 2020)

Digital Content Producer, Informa Restaurant and Food Group (June 2016-April 2018)

Community Moderator, Mail Online (March 2014-June 2016)

Wire Editor, Gannett’s Phoenix Design studio (The Arizona Republic, The Reno Gazette-Journal, The Statesman Journal, The Great Falls Tribune, The Visalia Times-Delta, The Tulare Advance Register, The Salinas Californian, The St. George Spectrum, The Desert Sun, The Coloradoan) (Jan. 2012-March 2014)

Lisa Jennings

Executive Editor, Restaurant Business

Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts. Her experience  includes other industry publications as well as the daily newspaper The Commercial Appeal in Memphis, Tenn., where she was Food Editor. Her work has been cited in the Los Angeles Times, Business Insider, FoodBeast, The Huffington Post, Time.com and more.

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