Domino’s Best Deal Ever now includes Parmesan Stuffed Crust
The premium pizza joins the $9.99 lineup through July 26.
June 15, 2026
It appears Domino’s CEO Russell Weiner really meant it when he told his pizza peers to “bring it on” in April in response to their ramped up promotional activity of late. His confidence stemmed from Domino’s stronger profitability and scale, allowing the chain to better absorb such an intensifying value environment.
We are now getting an idea of just how confident he really is. The fast-food pizza chain on Monday announced that it is adding its premium Parmesan Stuffed Crust to its Best Deal Ever promotion for a limited time, meaning customers can order any pizza with any toppings and any crust, including this one, for $9.99 through July 26. The offer was introduced to coincide with the FIFA Men’s World Cup tournament.
"Domino's is as fanatical about Parmesan Stuffed Crust as soccer fans are about the game," Vice President of Marketing Lindsay Hettling said in a statement. "Premium usually comes at a higher price — but not at Domino's. We believe in giving our customers more without having them pay more. Now customers have more choices than ever before as part of this deal — whether they want Parmesan Stuffed Crust, Handmade Pan, Hand Tossed or any of our other crusts."
In the Louisville, Kentucky, market, a two-topping Parmesan Stuffed Crust pizza is typically $11.99. The premium pie has also been a part of Domino’s Mix and Match promotion for $10.99. During the pizza chain’s first-quarter earnings call, Weiner acknowledged the increase in promotional activity across the segment, which reiterated his bullishness about his own company.
CFO Sandeep Reddy added that Domino’s playbook is to squeeze competitors’ profits, which is likely one objective of adding a premium pizza to a $9.99 deal.
Hettling is featured in a new tongue-in-cheek ad promoting the deal, alongside other executives who call it “crazy.”
“It’s the most financially irresponsible idea Lindsay’s ever had,” Reddy said in the ad.
“Millions of people need to order this or she’s definitely fired,' Domino’s marketing consultant, identified as only “Drew,” said in the ad spot.
Domino’s is celebrating the new iteration of its Best Deal Ever by launching its first in-app game, Soccer Shootout. Available exclusively for rewards members, Soccer Shootout lets fans “launch toppings” at a moving pizza target for the chance to score bonus points and exclusive deals. The game is available through July 19.
Domino’s launched its Parmesan Stuffed Crust pizza in March 2025, marking its initial foray into the stuffed crust category. It is made with a “buttery-flavored crust,” stuffed with mozzarella, and topped with sprinkled Parmesan cheese and garlic seasoning.
Contact Alicia Kelso at [email protected]
Follow her on TikTok: @aliciakelso
About the Author
Alicia Kelso
Executive Editor, Nation's Restaurant News
Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com, and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America, and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.
Follow her on TikTok @aliciakelso
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