Marketing, Sweetgreen, Golden Chick
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July 8, 2026
Sweetgreen launched the Alice Waters’ Peach & Goat Cheese Salad in collaboration with the namesake chef and activist. The fresh peaches are sourced from Frog Hollow Farm, a producer Waters introduced Sweetgreen to a while back. The launch will support Waters’ Edible Schoolyard Project that teaches K-12 students about stewardship, gardening, cooking and community action. Alice Waters’ Peach & Goat Cheese Salad is part of Sweetgreen’s Summer 2026 campaign, “You Wait for This,” which focuses on the importance of seasonality.
Golden Chick has spent years slowly and steadily building its brand and now that the company has a full marketing team, it’s ready to press the gas. Fresh off its new Gimme That Golden campaign launch, the chicken chain is sharpening its focus on digital and social channels and launching a new loyalty program to appeal to younger guests, with whom it overindexes.
Get all the headlines in today’s Restaurant Daily podcast.
About the Authors
Leigh Anne Zinsmeister
Managing Editor
Leigh Anne Zinsmeister is a managing editor for Informa’s Foodservice Media, with brands including Nation’s Restaurant News, Restaurant Business, and Foodservice Director. Leigh Anne works on all of the brands’ special reports, including Nation’s Restaurant News’ annual Technomic Top 500 report. She also manages the group’s digital engagement team.
Leigh Anne lives in New York City, but also claims Phoenix, Dallas and Cleveland as hometowns. Leigh Anne holds a bachelor’s degree in print journalism from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, where she also studied European history.
Email Leigh Anne at [email protected]
Leigh Anne Zinsmeister’s experience:
Group Managing Editor, Foodservice Media (June 2026-present)
Group Managing Editor, Informa’s Foodservices Vertical (Aug. 2021-June 2026)
Group Content Manager, Informa Restaurant and Food Group (Feb. 2020-Aug. 2021)
Digital Content Manager, Informa Restaurant and Food Group (April 2018-Feb. 2020)
Digital Content Producer, Informa Restaurant and Food Group (June 2016-April 2018)
Community Moderator, Mail Online (March 2014-June 2016)
Wire Editor, Gannett’s Phoenix Design studio (The Arizona Republic, The Reno Gazette-Journal, The Statesman Journal, The Great Falls Tribune, The Visalia Times-Delta, The Tulare Advance Register, The Salinas Californian, The St. George Spectrum, The Desert Sun, The Coloradoan) (Jan. 2012-March 2014)
Group Managing Editor, Foodservice Media (June 2026-present)
Group Managing Editor, Informa’s Foodservices Vertical (Aug. 2021-June 2026)
Group Content Manager, Informa Restaurant and Food Group (Feb. 2020-Aug. 2021)
Digital Content Manager, Informa Restaurant and Food Group (April 2018-Feb. 2020)
Digital Content Producer, Informa Restaurant and Food Group (June 2016-April 2018)
Community Moderator, Mail Online (March 2014-June 2016)
Wire Editor, Gannett’s Phoenix Design studio (The Arizona Republic, The Reno Gazette-Journal, The Statesman Journal, The Great Falls Tribune, The Visalia Times-Delta, The Tulare Advance Register, The Salinas Californian, The St. George Spectrum, The Desert Sun, The Coloradoan) (Jan. 2012-March 2014)
Lisa Jennings
Executive Editor, Restaurant Business
Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts. Her experience includes other industry publications as well as the daily newspaper The Commercial Appeal in Memphis, Tenn., where she was Food Editor. Her work has been cited in the Los Angeles Times, Business Insider, FoodBeast, The Huffington Post, Time.com and more.
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