Moe’s launches a build-your-own meal kit

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The offering feeds six-to-eight people for $49.99.

July 6, 2026

Moe’s Southwest Grill is hoping to provide a solution for group occasions that is bigger than takeout and smaller than catering. The fast-casual chain's new Meal Kit XL feeds six-to-eight people and is available for $49.99. 

The build-your-own kit includes two proteins, rice, beans, cheese, lettuce, pico de gallo, Moe’s signature queso, and chips and salsa. It is available for pickup or delivery. 

The Meal Kit XL fits a broader trend toward flexibility and customization as more chains create similar mix-and-match options to provide a strong value proposition. During a recent Technomic webinar on strategic pricing insights, Senior Principal and Vice President of Innovation or Research and Insights Rich Shank said the industry needs to find “the next big thing” in a value program this year because getting attention with tiered pricing is going to be difficult as more chains jump in. Perhaps that’s also why we’re seeing more mix-and-match opportunities. Pret A Manger, Panera, Buffalo Wild Wings, Little Caesars, Habit Burger & Grill, and Sweetgreen have all recently added similar offerings, for instance. Moe’s competitor Chipotle launched a value-focused, digital-exclusive family meal deal called “Build-Your-Own Chipotle” in August, which can feed four to six people. 

Applebee’s has found traction with its 2 for $25 menu, which includes the choice of one appetizer and two entrées. Chili’s successful 3 For Me deal, starting at $10.99, includes a beverage, appetizer, and entrée. Red Robin recently introduced its Big Yummm Deals, with select menu items, bottomless fries, and a beverage starting at $9.99. The quick-service segment has also jumped onto the trend. KFC’s new $20 Build a Bucket deal, for example, includes eight pieces of chicken (the choice of bone-in or tenders), four sides, and four biscuits. 

Contact Alicia Kelso at [email protected]

Follow her on TikTok: @aliciakelso 

About the Author

Alicia Kelso

Executive Editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com, and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America, and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

Follow her on TikTok @aliciakelso

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