My Favorite Zojirushi Rice Cooker Is on Sale for Prime Day (2026)

I’ve been testing rice cookers at Bon Appétit for years now. After testing dozens of models, I’ve learned a thing or two—like the merits of a delayed start mode, why washing your rice is, indeed, worth it, and that despite some stiff competition, Zojirushi rice cookers continually reign supreme.

The Japanese appliance and kitchenware company has been around for over 100 years, and has been making excellent rice cookers for the past 40. The brand’s vast, 22-model lineup has something for everyone, whether you need a cooker that can feed your whole extended family or you want to get nerdy with hyper-specific menu settings and precision induction heating.

I’ve tested enough of these models to know that they’re consistently intuitive to use and deliver great results. The one drawback is the price. When you can get a $20 rice cooker on Amazon, it’s hard to justify spending ten times that on an appliance that does the same thing—even when that $20 cooker delivers subpar results. But if you’re ready to upgrade and give yourself the luxury of perfectly fluffy pots of rice, Prime Day is the time to do it. Several Zojirushi models are on sale at some of the lowest prices I’ve seen all year. Keep scrolling for a rundown of the models I’ve tested and liked that are currently discounted, and know this: Once you’ve switched over from the scratched-up single-button rice cooker you bought in college, I promise you’ll never look back.

Zojirushi Neuro Fuzzy Rice Cooker and Warmer NS-ZCC10

DEAL: Zojirushi NS-ZCC10 5.5-Cup Neuro Fuzzy Cooker

Amazon

The Zojirushi NS-ZCC10 includes many of the premium features you find in some other top-of-the-line Zojirushi rice cookers (including our product test winner, which isn’t on sale), but at a comparatively lower price point. Some highlights include the intuitive interface, sturdy inner pot, Keep Warm function, fuzzy logic technology, and an impressive 10 different presets. I also appreciate the retractable cord and handles on the sides of the pot, which make it easier to lift the pot out of the base when it’s hot. You’d be hard-pressed to find a better rice cooker for under $200.

Zojirushi Micom Rice Cooker & Warmer NS-TSC10

Zojirushi NS-TSC10 5-1/2-Cup (Uncooked) Micom Rice Cooker and Warmer

Amazon

This is another great option in the under $200 range. It’s quite similar to our product test winner, the NP-HCC10, but without induction-heating capabilities. This model does still include microcomputerized fuzzy logic technology, which means it has built-in sensors that adjust temperature and cook time according to real-time feedback. The built-in retractable cord is another plus.

Zojirushi Pressure Induction Heating Rice Cooker & Warmer NP-NWC10

Zojirushi NP-NWC10XB 5.5-Cup Pressure Induction Heating Rice Cooker

Amazon

This model uses pressure when cooking rice, which helps produce a more tender grain. I typically wouldn’t recommend shelling out the additional money for this feature, but given that this model is currently almost $100 off, it’s certainly worth considering. In long-term testing, we found that this model allowed us to easily adjust texture and consistency to our liking, which means it’s a great choice for anyone out there who feels *particular* about their rice.

Zojirushi Induction Heating Rice Cooker & Warmer NW-QAC10

Zojirushi Induction Heating Rice Cooker & Warmer NW-QAC10

Amazon

Wayfair

The NW-QAC10 features a wide range of menu settings, including presets for quinoa and oatmeal, making it a good option for anyone looking to use their cooker for more than just rice. It also has a self-cleaning function, which helps eliminate any residue or odors.

More of the best Prime Day deals

• Cookbooks are the best Prime Day impulse buys: Grab these BA favorites while they're on sale.
• All the Prime Day deals worth shopping: Shop discounts on kitchen gear we actually use.
• Yeti tumblers and coolers are up to 30% off: Stock up on summer-ready gear and gifts for the Yeti stans in your life.
• That cookware you've been eyeing is probably on sale: And yes, that includes All-Clad.