Topgolf launches a retail media network
July 17, 2026
The eatertainment chain on Thursday launched Topgolf Media Networks, a sponsorship and licensing division that will allow brands to run custom campaigns in Topgolf locations, including placement on screens and signage as well activations and events. The network will also offer licensing opportunities outside of Topgolf venues.
More than 42 million people visit one of Topgolf's 100 locations annually to play golf games, eat, and drink. The company said its audience trails only Major League Baseball in terms of attendance at U.S. sporting venues, and argued that its visitors are highly engaged because they are participating in the game rather than watching.
Rather than sell standard sponsorship packages, Topgolf said it will work with brands to create custom programs based on their desired audience, geography, and business goals.
“More than 42 million guests and golfers come to our venues to compete, celebrate, socialize and connect,” said David McKillips, CEO of Topgolf, in a statement. “Topgolf Media Networks allows brands to become part of those experiences through creative partnerships that are measurable, authentic, and built around real consumer engagement.”
About the Author
Joe Guszkowski
Senior editor, Restaurant Business
Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains.
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