Trending this week: A look at restaurant chains’ World Cup promotions
See which stories readers couldn't get enough of.
June 17, 2026
This week on Nation's Restaurant News, the top story was “A look at restaurant chains’ World Cup promotions.” The FIFA Men’s World Cup kicks off this week with matches in the United States, Mexico and Canada from June 11 through July 19. This is the first time the world’s most-watched sporting event will take place on U.S. soil since 1994 and, unsurprisingly, brands are going all out to capture the massive spending potential tied to the tournament.
In other news, Cava is hiring. And it’s not alone in that regard. The fast-casual chain on Tuesday announced a goal of hiring more than 2,500 new team members this year, as the brand adds about 75 new restaurants. Last year, Cava added a net of 72 new units.
Also, this year’s Hot Concepts, powered by The Coca-Cola Company, recognize emerging chains from around the U.S. that have impressive growth momentum and the potential to become household names. The winners will be recognized during a session at CREATE: The Event for Emerging Restaurateurs, held at the Terranea Resort in Rancho Palos Verdes, Calif., this July 20-22.
See what else was trending on NRN.com this week.
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Source: This story originated with Nation's Restaurant News.
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