Weesh Bake Shop in Roslindale Closes Its Retail Shop; Business Will Continue Via Pickups and Popups

A retail bakery in a Boston neighborhood has shuttered after approximately five years in operation, though the business will continue on.

According to an article from Universal Hub, Weesh Bake Shop in Roslindale closed its retail shop at the end of last month, with owner Elyse Purbaugh saying the following in a Facebook post:

Retail has not been profitable for us and when two freezers and a dishwasher break and cost thousands, we need to keep the lights on. We absolutely love our repeat customers who come in for their weekly brownie or weekly M&M cookie and it breaks my heart to give them this news....Retail is not for the faint of heart and nor is being a business owner. Bringing joy to your special day is why Weesh started, and we fully intend to keep that promise.

Purbaugh mentions in a comment within the post that "We are not leaving Birch Street right now as we will continue pre-order pickups there (3x per week) and will host pop-ups! The only thing that will stop is our Saturday retail walk-in."

The website for Weesh can be found at https://weesh.com/

(Follow Marc on Bluesky at @marchurboston.bsky.social)